How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ
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Mattel Inc. went back to the brand’s origins to reconnect with parents and kids
Barbie' Surpasses 'The Dark Knight' as Warner Bros. Highest
Barbie Gets a Makeover in China
Will New Clothes, Bellybutton Create 'Turn Around' Barbie? - WSJ
Margot Robbie's Barbie and the Doll's Surprising (Feminist
Greta Gerwig's 'Barbie' Dream Job - The New York Times
Mattel Earnings Rise 86% as Barbie, Hot Wheels Sales Jump - WSJ
New fashion dolls prompt questions about 'message
Jim Stengel on LinkedIn: The CMO Podcast: Lisa McKnight
Barbie' Reaches $1 Billion at the Box Office, Warner Bros. Says
The 'Barbie' Marketing Strategy: Let's Go Party - WSJ
The Summer of 'Barbie' Has Only Just Begun - WSJ
Will Disney's 'Frozen' Book Series Keep the Blockbuster Franchise
Margot Robbie's Barbie and the Doll's Surprising (Feminist
