Global success of Barbie film drives up sales at Mattel
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US toymaker says strong quarter reflects strategy to expand entertainment offering
Mattel bets on Barbie revival, posts surprise quarterly profit - The Jerusalem Post
Mattel Needs Barbie's Movie Magic to Lift Toy Sales - WSJ
Mattel boss: How retail helped the Barbie movie become a cultural moment - Retail Gazette
Barbie' Localized Marketing Campaign Success Story
Success of 'Barbie' movie could be financial boon for Mattel
It's Hollywood Barbie's Moment (and She's Bringing Her Friends) - The New York Times
Barbie toy sales shoot up 25% after film's release
Mattel's 'robust marketing' pays off with Barbie sales uplift
Global success of Barbie film drives up sales at Mattel, Business
Barbie sales boom for Mattel after the blockbuster movie showcased the doll to millions of theater goers
Barbie world: Marketing blitz that made film break records - The Standard Entertainment
Mattel posts a surprise profit as Barbie sales fall despite movie hype - The San Diego Union-Tribune
Barbie (film) - Wikipedia
